Asserting that the term “indie author” doesn’t accurately describe authors who are embracing the digital revolution, literary agent Jason Ashlock outlined his plan for “radical mediation” as an agent in the 21st century publishing world.
At the O’Reilly Tools of Change Author Revolution conference in New York today, Ashlock, the founder of Movable Type Management, spoke about his three-pronged approach to representing authors in the modern publishing world.
First, he suggested that “publishing is a team sport.” He said that the radical mediator agent should not be narrow but should be expansive and looking at any possible intermediaries that will connect readers with authors. He said that agents in today’s marketplace should think of themselves in a business development position, as opposed to a sales positions. He advised thinking about lifespans as opposed to title-by-title marketing. Read more