Publishers looking to get into the app business should not just adapt their online content for the mobile web, argued David Kenny, chairman/CEO of The Weather Company, said in a keynote interview at the AppNation conference in New York this morning.
“It is a big mistake to think it works like the web, it is a very different experience,” he said. “They are checking the weather six times a day. Our mobile users are making decisions on the fly, you’ve got to flow into that.”
Kenny ought to know. The Weather Channel’s apps have been downloaded 106 million times and the business is growing, and the company’s mobile business is the fastest growing part of its business both in usage and in monetization. The company employs about a hundred mobile engineers to develop and improve mobile products every day. The company feeds their weather forecasts into 15,000 other apps including Facebook. Read more