The Fairmont Hotel is lending Kobo eReaders to gold member hotel guests in select properties in the U.S. and Canada.
The eReaders feature a library of new titles from Random House book including works by Bret Easton Ellis, Sophie Kinsella and Alexander McCall Smith. Hotel guests can also download additional titles from the Random House store should they desire.
Michael Serbinis, CEO of Kobo had this statement: “Travelers are a great fit for the Kobo offering and a group that is eager to engage in eReading. We know that travelers do not want to carry heavy books in their luggage, and vacations provide the perfect time to relax and catch up on reading. This partnership allows Kobo to expand our reach and offer our service to an important segment of our customer base.”
While many Fairmont gold members might already be eReader owners, it is a good way for Kobo to get in front of an audience that might only have iPads and Kindles.
After a guest returns the eReader to the hotel, they will receive a special offer for $2 off select Random House titles redeemable at www.kobobooks.com/randomhouse.
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