Besides being the home of princes who need your help or want to send you millions, Nigeria is also the home of a growing mobile marketplace. According to BGR, Nigeria has 100 million mobile subscribers. That’s a lot of potential app users and customers.
But the app market is a little immature and so far apps are pretty expensive. BGR has more: “Popular Nigerian apps are expensive. Very expensive. The two best-selling bible apps among the top five apps on August 10th were each $10 — and some of the most popular in-app purchases cost as much as $35. “QuickOffice Pro” made the top-10 list with a $15 price tag, and the popular game “Chaos Rings” costs $13. Nigeria may be a poor country, but the people who can afford Apple’s (AAPL) iPhone do not chase after free apps. In contrast, 9 out of the 10 highest-grossing iPhone apps in America are free.”
But who knows with a little enthusiasm and adoption, Nigeria could become the next big hotbed for apps. After all, the country makes more movies every year than the United States.