How to Pitch: ESPN.com

Begin with local, original ideas, then fight your way to full-length features

April 22, 2008
Traffic: More than 29 million unique viewers monthly

Background: ESPN.com launched April 1, 1995 and is generally neck and neck with Yahoo Sports as the No. 1 sports Web site. The site is committed to serving the sports fan and reporting on sports "to the nth degree," according to Kevin Jackson, VP and executive editor, site programming and features. "ESPN.com is a daily record ...

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