How to Pitch: Lexus
'Promote luxury lifestyle and premium performance' at this mag
June 5, 2008
Frequency: QuarterlyCirculation: 1.2 million globally; 860,000 in North America Special issues: None Background: Story Worldwide launched Lexus in 2002. This quarterly magazine is for Lexus owners, and includes both vehicle information (20 percent) and lifestyle content (80 percent). Global editor-in-chief Drew Limsky oversaw a major redesign beginning with the Winter 2008 issue. Nearly every department has been replaced -- there is now more ... ![]() The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen MurphreeAvantGuild benefits give you access to:
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-- Gaen Murphree




