How To Pitch: Lexus

Circulation: 100,000 print
Frequency: Quarterly (global print); Monthly (North America online)
Special issues: None

Background: Story Worldwide launched Lexus in 2002 specifically for owners of the luxury vehicle, but its content covers a broader swath. "We publish a master global print edition every quarter, which is customized and translated for regions in Asia, Europe, and Australia," explains global editor-in-chief Drew Limsky. The award-winning Lexus.com/magazine goes live in North America with new stories monthly. "Lexus defines the world of good living -- creating a rich, dynamic experience full of innovation and possibility," says Limsky. "It's geared toward affluent, young-at-heart individuals who care about smart stewardship of the planet." Its tagline: "A Passion for Living & Driving."

"Lexus is the best-selling luxury vehicle in America, and the magazine reflects the confidence that that fact confers," says Limsky. Unlike other custom-published magazines, Lexus is not an extended advertorial. It covers travel, arts, cuisine, design, and philanthropy, contains original fiction, and includes other lifestyle areas just as any newsstand publication would. "It stands as an authority on the luxury lifestyle, and a trusted source for information and guidance on rich, experiential, but responsible living," he says. ...

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