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How to Pitch: Lexus

'Promote luxury lifestyle and premium performance' at this mag

By Blake Gernstetter – June 5, 2008
Frequency: Quarterly
Circulation: 1.2 million globally; 860,000 in North America
Special issues: None

Background: Story Worldwide launched Lexus in 2002. This quarterly magazine is for Lexus owners, and includes both vehicle information (20 percent) and lifestyle content (80 percent). Global editor-in-chief Drew Limsky oversaw a major redesign beginning with the Winter 2008 issue. Nearly every department has been replaced -- there is now more ...

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