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DIY Book Marketing and Promotion

Creative, alternative ideas for getting your book out there

By Carrie Borzillo-Vrenna – August 5, 2008
You've handed in your book to the publisher. The hard part is done, right? Wrong! "Gone are the days when publishers had marketing dollars to spend on every book they published," says Simon Spotlight Entertainment vice president and pubisher Jennifer Bergstrom. "Today, a book's success is predicated on how hard an author is willing to work to promote their work....
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