How To Pitch: YourTango.com

How to Pitch for PR: The Knot Learn how to write and edit for the Web

Unique monthly visitors: 1.7 million
Monthly page views: 4.5 million
Special issues: Holidays

Background: Once upon a time, ladies mystified by the intricacies of relationships had to glean wisdom from moms, dads, best friends, rabbis, bosses, senior citizens in the produce aisle -- just about anyone who would or could listen -- in order to make sense of their love lives. Thankfully for them, YourTango.com founder and CEO Andrea Miller heard their cries, anticipated their needs, and parlayed it all into a one-stop resource for all issues related to the L word.

"She wanted to create content about love and relationships that went beyond what was offered in a lot of women's magazines," explains Sarah Harrison, vice president of content and branded media. "She saw plenty of superficial themes like 'Ten Ways to Please Your Man' or 'How to Touch Him in the Right Way,' but she wanted content that was more psychological and more emotional." The end result: a conglomerate of advice, articles and expertise on every facet of amour, from dating, sex and breakups to engagements, divorce, and just plain ol' getting along.

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