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How to Pitch: ELLEgirl

Typically girly stories are played out here. This smart, fashion-forward magazine challenges its readers—Dare to be different!—and asks the same of its writers.

By Jill Singer – January 22, 2004

Circulation: About 900,000
Frequency: ELLEgirl will publish eight issues this year, up from six in 2003.
Special issues: Fashion in the spring and back-to-school in the fall. The November/December first-ever music issue was a huge hit, so expect the mag to look for repeat success at the end of 2004.

Background: Has ELLEgirl polarized America's youth? Supporters have hailed the Hachette Filipacchi pub as a breath of fresh air, an antidote to overly peppy, cookie-cutter teen glossies. But a particularly vocal letter to the editor, on the other hand, recently accused the editors of bastardizing all that'...

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