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How to Pitch: Budget Living

How to live better for less money. UPDATED JULY 21, 2004

By David S. Hirschman – January 9, 2003

Circulation: 500,000
Frequency: Bimonthly until October 2005, at which point it will go to 10 times per year.
Special issues: Seasonal hook is considerable in each issue (i.e., holidays)

Background: In the early months of 2002, longtime publisher Don Welsh (previously of Outside, Rolling Stone, Us magazine, and Arthur Frommer's Budget Travel) devised a magazine about how to live better for less money. To refresh your memory, this was just after the Internet bubble burst, but before the economy really began to tank. Talk about fortuitous timing. Two years later, it's a foregone conclusion that people have less cash to work ...

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