How To Pitch For PR: Cosmopolitan

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Circulation: 3 million
Frequency: Monthly
Special issues: "The Hot Issue" (August)

Background: "In some ways, the mission of Cosmo today is what it was back in the '60s when Helen Gurley Brown re-launched it," says editor-in-chief Kate White. "It's the bible for fun, fearless females, but 'fun, fearless females' as we know have changed since then." Beyond fashion and beauty coverage typical of women's glossies, Cosmo's main M.O. is to cover relationships and how to figure out men. "That is probably the reason women come to Cosmo the most," says White.

The mag is very service-oriented in that it offers up plenty of advice across its departments, but White says entertainment is also a key component of the editorial mix. "Unlike a lot of magazines I've worked for or edited, like Redbook or Child magazine or Working Woman, there's a lot of entertainment in Cosmo, too," she says. "So, a big part of what I've got to have in the mix are things like our 'Bitch It Out' page… That page has no service to it other than letting readers vent. It's just there to entertain."...

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