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How to Pitch: Details

This ain't no "lad mag." It's a serious publication for serious young men, a younger version of Esquire or GQ. UPDATED JULY 21, 2004

By Adam Wasserman – January 2, 2003

Circulation: 400,000
Frequency: 10 issues per year
Special issues: None currently scheduled.

Background: After briefly closing up shop, Details relaunched three years ago without the frat-boy demeanor of its previous incarnation, and it hasn't featured a bikini-clad woman on its cover since. These days, the mag thinks of itself a slightly younger version of Esquire or GQ, not at all in the mode of Maxim or the other like-minded "lad mags." "There's been an evolution in the male species," says executive editor Andrew Essex, "and we try to reflect that. Men are not only about the debasement ...

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