Back to Home > Content > How to Pitch: Sports Illustrated for Kids

How to Pitch: Sports Illustrated for Kids

This popular spinoff is written for kids but doesn't talk down to them. Pitches should be both smart and fun, and aimed at kids' love of the game.

By Melissa Walker – April 8, 2004

Circulation: 950,000
Frequency: Monthly
Special issues: The magazine runs occasional theme issues, but they're not standard year-to-year.

Background: In January 1989, when the venerable Sports Illustrated got a scrappy little brother in its spinoff Sports Illustrated for Kids, Michael Jordan was the natural first cover choice. SI Kids is the first sports magazine written for kids, but it doesn't baby its readers. Instead, it appeals to kids' passion for the games by featuring both established sports idols, like Jordan, and the promising new kids on the block. The mag also features lots of opportunities for kids to write ...

AvantGuild Sign Up Now!Sign Up Now!
The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen Murphree
AvantGuild benefits give you access to:
  • Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
  • Savings of up to $35 per class on mediabistro.com courses and seminars.
  • Insurance discounts for freelancers and small businesses, including medical, dental, auto and home.
  • Lots of other professional discounts, including ZipCar (a $50 value) and your choice of magazine subscriptions (a $10 value).

... and much more! View all benefits or Sign up now!

Already an AvantGuild member?

Log in here to view the full page.

Email
remember me
Password
forgot your password?