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How to Pitch: Sync

"Nothing is off-limits to freelancers," says the editor of this new, stylish, gadget guide for guys. UPDATED MARCH 17, 2004

By Aaron Dalton – July 22, 2004

Circulation: About 250,000
Frequency: Bimonthly
Special issues: None planned

Background: It's not exactly a lad mag like Maxim, and it's not an all-about-tech bible like Wired. Call Sync—Ziff Davis's recent bid to attract the coveted young-male-consumer demographic—a technology lifestyle book. Or, as editor-in-chief Tony Romando recently put it to Folio: "It's about the shiny things that make your life easier."

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