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How to Pitch: Child

This monthly about the minis among us has a per-word rate that's far from pint-sized

December 4, 2006


Circulation: 825,000
Frequency: 10 times a year
Special issues: Holiday Gift Guide (December); Best Hospitals (biennially)

Background: Want 10 tips on changing a dirty diaper? Don't look to Child -- the glossy lifestyle book is not your parents' parenting magazine. Founded in 1986, Child relaunched in February 2001 with a larger format, lush photography, and sophisticated design. The editorial was also revamped to emphasize newsy, research-driven pieces and upscale travel, home design, and entertaining. "We acknowledge that parents today want more than basic, service-oriented pieces," says articles editor Sandra Y. Lee. "They want to enjoy their children and enjoy being parents. It's not ...

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