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How to Pitch: Entertainment Weekly

The pop-culture bible is looking for short, reported pieces for its redesigned front of the book.

By Jill Singer – September 9, 2004

Circulation: 1.65 million
Frequency: Weekly
Special issues: None

Background: In magazine years, when glossies can crash and burn in a matter of months, the 14-year-old Entertainment Weekly is positively avuncular—a grizzled elder of pop-culture wisdom. But compared to the really venerable titles in the Time Inc. stable, EW still seems like a playful, unencumbered adolescent. It's a duality the magazine plays on—it's part shrewd industry authority, dispensing critical advice with a well-considered eye and ranking the power of Hollywood heavy-hitters, and part capricious teen, dismissing trends as "five minutes ago" and issuing ...

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