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How to Pitch: V Life

This Variety spin-off has amassed an audience beyond trade readers by delivering feature-length insights into the entertainment industry and its avatars.

By Matthew L. Nestel – January 27, 2005

Circulation: 70,000
Frequency: Bimonthly
Special issues: The "Oscar Contender's Portfolio" in January.

Background: The capital V in V Life earned this lifestyle-focused spin-off instant Hollywood credibility when it launched in early 2003, coming in on the coattails of Variety, which is considered "Hollywood's prime bulletin board" and a household staple in every layer of the industry's hierarchy�a morning prerequisite for all those with inklings of becoming a player. Under its few and privileged tsars, the 100-year-old Variety devised its own slanguage and branched into monthly, weekly, and daily installments where those with thick-lined pockets ...

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