How to Pitch: Real Simple

Your tip sheet, straight from the editors.

March 13, 2003
Circulation: 1.2 million
Frequency:
10 times a year
Special issues: None currently scheduled.

Background: Launched in April 2000, Real Simple’s first three issues fell flat, says executive editor Tom Prince. But since Carrie Tuhy was brought in as managing editor (the top dog on a Time Inc. book), the mag has become one of the great publishing success stories of the last few years

The median age of a Real Simple reader is 39.1 and her income is $79,000. "We’re trying to make a magazine that covers the typical women’s magazine areas: home, health, food, money, clothes and beauty," Prince says. "But ...

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