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How to Pitch: The Wall Street Journal's Weekend Journal

The venerable daily's weekend culture coverage is selectively open, to seasoned freelancers with newspaper experience to spare

By Rebecca Onion – March 24, 2005

Circulation: About 2 million
Frequency: Weekly
Special issues: The section tends to run an Oscars cover, a summer books cover, and a spring or summer movie cover, among others.

Background: The Weekend Journal section, which runs every Friday, launched in 1998 as an antidote to the mostly hard news that runs throughout the finance lover's bible. The section covers the material preoccupations of its affluent readers, everything from travel to cars to theater. But the Wall Street Journal isn't your typical broadsheet, so don't expect to throw generic pitches at Weekend Journal editors and watch them stick. "Even though ...

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