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How to Pitch: 5280

The city magazine of Denver—and recent Ellie cause célèbre—is looking for traditional city service content for a somewhat untraditional town.

By Jill Singer – April 21, 2005

Circulation: 80,000
Frequency: Nine times in 2005; the magazine hopes to up the frequency to 10 or 11 times in 2006
Special issues: Top Doctors (Fall), Dining in Denver (Fall), Top of the Town (June)

Background: Last month, when the list of National Magazine Award finalists was announced, you could hear the low hum of New York's media circle collectively muttering to themselves: "Who?" The mass befuddlement came courtesy of a little-known Denver city magazine called 5280, which had managed to snag not one but two nominations, for reporting and public interest. Within days, the New York Observer was on the case, puzzling out ...

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