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How to Pitch: ELLEgirl

Angle stories toward hipsters in the making

By Lauren Smith Ford – February 9, 2006

Circulation: 600,000
Frequency: 10 issues per year
Special Issues: Makeover issue, May; Hot issue (hot guys), June/July; Back-to-School, August; Fall Fashion, September; Hair issue, October; International Cool issue, November; and Music issue, December.

Background: ELLEgirl is for the teen but with a serious twist. It's for the girls who somehow manage to find out who they are in their teen years, rising above cliques and insecurities. They are simply cool and, according to the mag's tagline, "dare to be different." Since launching as a website in 2001, ELLEgirl has evolved into the handbook for hipsters in the making. "We ...

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