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How to Pitch: Penthouse

Known for its steamy Forum and menagerie of Pets, Penthouse also boasts numerous opportunities for freelancers who can target men beyond the lad-mag fray

By Noah Davis – June 1, 2006

Circulation: 326,000
Frequency: Monthly
Special issues: Penthouse is currently tweaking its format, but this year's special issues have focused on sports (May), music (July) and a Pet of the Year Playoffs (September).

Background: Started in 1965 in the United Kingdom, Penthouse recently has "undergone a pretty radical transformation," says senior editor Jonathan Stern. Past staples such as hardcore sex ads and down-and-dirty pictorials have gone the way of the dodo, and have been replaced by more diverse content. Full Frontal, a revamped entertainment section, now features music, movies, games and DVDs....

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