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How to Pitch: Variety Weekend

This entertainment biz spinoff helps Hollywood industry honchos know what to do when they're off the clock

September 8, 2006

[EDITOR'S NOTE: We are currently updating this article with the cooperation of the publication's editors. In the meantime, please use these pitching guidelines with caution as some information listed may be outdated.]

Circulation: 31,622
Frequency: Weekly
Special issues: None

Background: Variety, the granddaddy of entertainment newspapers, launched this lifestyle section aiming squarely at the rich and influential. While Daily Variety is read by virtually everyone in Hollywood, Variety Weekend's typical reader is a top-level executive -- female or male -- pulling in $400,000 a year.

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