How to Pitch: Positive Thinking

Bring uplifting stories geared toward middle-aged women, and your assignment outlook will improve

March 8, 2007

Circulation: 250,000
Frequency: Bimonthly
Special issues: None

Background: Positive Thinking, which debuted with a July/August 2005 issue, carries a tagline of "attitude is everything." The typical reader is a working mom committed to her family, husband, career and community, and "is kind of overwhelmed at times with all these responsibilities," explains editor-in-chief Amy Wong. "But, we do have some male readers -- 15 percent -- as it's not ...

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