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How To Pitch: Philadelphia

This critically-acclaimed glossy features lifestyle and regional -- not just city -- coverage, so pitch broad and deep

Circulation: 120,000
Frequency: Monthly
Special issues: Best of Philly (August) and Top Docs (spring)

Background: Philadelphia launched in 1908 as a publication of the Philadelphia Chamber of Commerce. It was purchased in 1946 by S. Arthur Lipson, and in 1961, his son took over as publisher, establishing the mag's independence from the Chamber of Commerce. The magazine assumed a new format, graduating from an illustrated quarterly to a monthly. Over the next two decades, Philadelphia evolved into a mix of personal service features and hard-hitting narrative journalism.

Today, the magazine is the ultimate authority on life in Philadelphia for smart readers who want to be plugged into what's going on right now in their city. Through print and digital channels and with a voice that's always candid, entertaining and contemporary, the mag shows readers that Philly is more interesting than they might have imagined -- while also telling them how to get the most out of living in the City that Loves You Back.

"Our goal is to dictate the conversation in Philadelphia," said executive editor Michael Callahan. "We want to set the agenda, shine a light on problems, suggest solutions, empower a new generation of influencers, and push the city forward through our reporting, storytelling and point of view. We also want the magazine to be fun, lively and addictive."

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The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen Murphree