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Explore how you can — and should — approach Twitter to make the most of it for your brand. Learn from social media pros at the San Francisco Giants, SFGate, and more. Learn more.
Rosanna Scotto: My First Big BreakThe Good Day NY host tells how she landed the anchor seat and how aspiring broadcasters can do the same.
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With eight years of travel blogging for sites such as BootsnAll, Written Road, and HotelChatter, Jen Leo knows that instant interaction fuels modern-day travel writing. Whether she's writing a column for the LA Times' Daily Travel & Deals and Web Buzz blogs, or sending out the latest hotel deals through Twitter, Leo has focused her calling at one of the country's leading papers. And she's as comfortable with book-length works as she is with 140-word limits: along with online writing, she has edited or co-edited six books in the popular Sand in My Bra series, collections of humorous women's travel writing for the publisher Travelers' Tales. Below, Leo talks about turning an internship into a career, the financial uncertainties of blogging, and being engaged in social media as a journalist....

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