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Explore how you can — and should — approach Twitter to make the most of it for your brand. Learn from social media pros at the San Francisco Giants, SFGate, and more. Learn more.
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Succeeding as a blogger comes down to three things: creating appealing blog content, choosing a topic that has natural commercial potential, and promoting your blog to no end. The last two don't matter a whit unless you have mastered the first. Technical hurdles aside, many print journalists struggle to make the transition to blogging. This article aims to ease that pain by outlining ...

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