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Hey, How'd You Wire A Technology Site Specifically For Women, Suzanne Kantra?

This founder and EIC stepped out of the big brand shadow to create a technology content source for a overlooked audience -- women

- August 31, 2009
Suzanne Kantra knows gadgets. After spending 16 years writing about technology at Popular Science and another three as the tech editor at Martha Stewart Omnimedia, Kantra says she's tried a lot of cell phones, tons of food processors and too many laptops to count. Which is why, she says, she's good at her new job.

In fall 2008, she teamed up with Toby Grumet Segal, another editor with a tech background, and Josh Kirschner, who has the finance background to make sure a new project could get off the ground, to develop, the tech site specifically for women.

The self-funded venture launched June 9 with its debut batch of tips and how to's, buyers guides and reviews, and aggregated "fab sites" for techies on the Web. Fresh from the launch, caught up with Kantra to hear her insights on why women need their own tech source and what it takes to see a project realized....

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