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Hey, How'd You Create A Highly Successful Viral Marketing Campaign, Jonah Sachs?
This viral marketing leader explains how to deftly disseminate your message online- September 8, 2009
Jonah Sachs is co-founder and creative director of Free Range Studios, based in Washington, D.C. and Berkeley, Calif. Free Range Studios created the highly successful viral marketing campaign behind the Web-documentary "The Story of Stuff." The 20-minute film takes a look at our wasteful production and consumption patterns, and examines the social and environmental impact it has on our lives. The documentary was written by Annie Leonard, who narrates the story in the foreground while stick-figure animation further illustrates the story-telling in the background. Since the Web documentary's release in December 2007, it has been viewed more than 5 million times.
On March 9, 2010, The Story of Stuff book will be released. Sachs, who is also the creative force behind the critically-acclaimed Flash advocacy movie "The Meatrix," gives mediabistro.com the inside scoop on how "The Story of Stuff's" message spread like wildfire throughout the Internet....