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How To Pitch: Associations Now

Show initiative with a well-researched pitch for this mag's front-of-book section

- April 18, 2011

The information in this article is current and accurate

Circulation: 22,000
Frequency: 10 issues per year, plus four online-only "Interactive Extra" editions
Special issues: "The Volunteer Leadership Issue," a guide to board governance (January); "The Association Buyer's Guide," (April); seven supplements dedicated to convention destinations (Southeast, West, Midwest, Texas, Florida) published throughout the year; a technology supplement (June); a finance and insurance supplement (March); and an international supplement (June).

Background: Associations Now was launched in October 2005, but its history goes back much farther, explains senior editor Mark Athitakis. When the American Society of Association Executives and the Center for Association Leadership combined in 2004, their individual magazines were shut down, and Associations Now was born. Though the magazine has had the usual reshuffling of editors and staffers, it has always been produced by ASAE and the Center.

...

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