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Hey, Claire Shipman and Katty Kay, How'd You Write The Book on Womenomics?

These broadcast journalists teamed up to tackle reshaping women's roles in the workplace

- September 15, 2009

Womenomics authors Katty Kay (L) and Claire Shipman
Katty Kay and Claire Shipman are busy women. They are both major network television journalists -- the former a Washington correspondent at BBC, the latter a senior national correspondent at ABC -- and they are both mothers, wives, and, you know, individuals. Somehow with all of that, in the midst of an election year, no less, the two came together to write a book.

Released by HarperCollins on June 2, Womenomics is part testimonial, part research findings, and part how-to guide. In it, the authors put forth their notion that a new age has arrived for women in the workplace, that now is the time for women to use their professional assets as leverage in forming the kind of work life that they're looking for, to find a way to skip the 60-hour weeks without missing out on professional prestige. mediabistro.com caught up with Kay and Shipman to ask about the Womenomics world and how these journalists-turned-authors shopped, wrote and marketed their first book....

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