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Hey, How'd You Grow an Online Mag and Social Network with Minimal Traditional Promotion?

Word-of-mouth and social media marketing keep these niche Web initiatives growing

- September 29, 2009
Daniel Pinchbeck wants you to want your MTV -- one that offers a 21st century hipster point-of-view and global consciousness transformation to the masses. Pinchbeck, a well-established New York City-based writer and editor, has launched several media initiatives to reach the people with this new outlook, including the Webzine RealitySandwich.com and social network Evolver.net. RealitySandwich.com attracts approximately 75,000 unique visitors a month, while Evolver.net, which is still in the alpha stage and hasn't officially been released yet, brings in around 15,000 unique visitors a month. This is without any traditional marketing or promotion, says Pinchbeck, other than the word-of-mouth sparked by his talks and media appearances. In the fall, RealitySandwich.com will offer a premium subscription tier that will give users access to extra video and Podcast content and more. This winter, Evolver.net will begin charging for subscriptions, but both sites will continue to offer some level of free content. ...

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