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June 6, 2013 | An Interactive Online Event
Implement a complete social media campaign in six weeks. Register now.
June 4, 2013 | San Francisco
Explore how you can — and should — approach Twitter to make the most of it for your brand. Learn from social media pros at the San Francisco Giants, SFGate, and more. Learn more.
Social-savvy marketers tell how companies can start pinning to increase the bottom line. Read more
Rosanna Scotto: My First Big BreakThe Good Day NY host tells how she landed the anchor seat and how aspiring broadcasters can do the same.
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Keeping Track of Media Contacts: Old Methods, New Tools
Publicists share methods for building out and maintaining your media contact lists
- October 26, 2009
When it comes to generating publicity, nothing beats good old-fashioned relationship-building, of course. But while the old tried and true methods are still often appropriate, new media and technology options offer new opportunities that many publicists and PR professionals are successfully taking advantage of. "A well-maintained list is a PR pro's best friend," says Frani Lieberman, account supervisor with Bender Hammerling Group in New Jersey, "but actually knowing who writes what because you read is the biggest help of all."...
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-- Gaen Murphree- Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
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