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How To Pitch: Pacific Standard

This intellectual mag welcomes 'dial-turning stories' in almost all sections

- July 17, 2013
Circulation: 100,000
Frequency: Six issues per year

Background: Launched in April 2008 by the Santa Barbara-based Miller-McCune Center for Research, Media and Public Policy, Miller-McCune was originally positioned as a high-end research publication that proposed practical solutions to social, economic and political issues. Editor Maria Streshinsky, previously managing editor of The Atlantic, came on board in 2011 and decided to refocus the publication, starting with the name change to Pacific Standard. "In some ways, we're going back to the core of what the magazine was started for: a conduit to academia, research and primary source investigation," she explained.

The pub's target readers are "influentials" who read the Economist, The Atlantic, Mother Jones and Wired, but Streshinsky differentiates Pacific Standard by focusing on the behavioral and social sciences. The magazine, both in print and on the Web, tackles the nation's biggest social, political and cultural issues with an eye to what shapes human behavior: the psychological tendencies, powerful institutions, hidebound customs and electrifying ideas that propel our modern life. Its work is driven by an insatiable curiosity and grounded in the empirical research that is constantly refining our understanding of why we do what we do -- and what we can do about it.

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