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How To Pitch: Variety
'We look for stories that demonstrate intimate knowledge of the entertainment business and access to high-level sources'
- June 22, 2012
[EDITOR'S NOTE: We are currently updating this article with the cooperation of the publication's editors. In the meantime, please use these pitching guidelines with caution as some information listed may be outdated.]Circulation: 40,000 professional readers in Los Angeles, New York, London and other entertainment business centers
Frequency: Daily Variety, which is hard-news oriented, comes out Monday through Friday. Weekly Variety, which runs longer, more in-depth stories covering trends in the business, is published every Sunday.
Special issues: None, but they run about 250 feature sections, which can be likened to specials, per year. All are bound within daily Variety or Weekly Variety.
Background: Variety, a business publication written exclusively for professionals in the entertainment industry, is also one of the oldest trade publications. Founded in 1905 to cover Vaudeville -- the principal entertainment medium of the day -- Variety has evolved over the years to cover new media as they emerged, including film, radio, television, home entertainment, games and online content....
The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it.
-- Gaen Murphree- Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
- Savings of up to $35 per class on mediabistro.com courses and seminars.
- Insurance discounts for freelancers and small businesses, including medical, dental, auto and home.
- Lots of other professional discounts, including ZipCar (a $50 value) and your choice of magazine subscriptions (a $10 value).
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