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PR, Perfected: Making The Video
From taping techniques to virality tips, pros share best practices in Web video for PR- November 23, 2009
In days gone by, PR professionals were primarily wordsmiths -- if you could write well, you had it made. But that's no longer the case: Today's quickly emerging technologies, as well as rapidly shrinking budgets, mean that flacks are becoming responsible not only for words, but often for graphics, sound, and video, as well. Need an example? Just ask ...