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June 6, 2013 | An Interactive Online Event
Implement a complete social media campaign in six weeks. Register now.
June 4, 2013 | San Francisco
Explore how you can — and should — approach Twitter to make the most of it for your brand. Learn from social media pros at the San Francisco Giants, SFGate, and more. Learn more.
The woman who heads up the largest independently owned video network tells how she's bringing TV into the digital age. Read more
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Quirky Ways To Market Your Book Online
Rewrite your approach to building buzz for your book on the Web
- December 1, 2009
So you've promoted your book on Twitter and created a Facebook fan page for it -- hasn't every author? While those methods would have made you a publishing trendsetter in 2007, blogs and social networks are the veritable GED of today's Internet marketing requirements, merely the status quo. To get your book to stand out, and more importantly, sell, you have to think about building buzz more creatively. From serialization to book trailers to imitating the Web itself in book form, some authors have shown that there are countless other ways to exploit the Web in the interest of promoting themselves and their work....
The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it.
-- Gaen Murphree- Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
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