Hey, Andrew Nachison and Dale Peskin, How'd You Form a Media Think Tank?

These future-focused leaders help companies foster creativity and innovation in a rapidly changing media landscape

By Brian T. Horowitz - March 8, 2010

When they first started We Media in 2007, entrepreneurs Andrew Nachison and Dale Peskin had a vision: They wanted to turn ideas into innovation. But they didn't want to do it in the usual way. "We had a lot of corporate experience," Peskin explains. "We decided we didn't want to work with assholes anymore." Since then, We Media has helped media companies, universities and philanthropies create Web sites, perform research, and form a strategy for success in the digital world.

Nachison and Peskin also manage iFocos, a nonprofit media think tank and futures lab with partners ranging from the Associated Press and BBC to Ashoka, a global network of social entrepreneurs.

And Peskin says they are always looking for the little (or big idea) that could. "There are wows for us every day. I think it's the scope of things that inspires us -- the kind of society we live in where any smart person can have a chance."

mediabistro.com caught up with the duo as they prepared to host their annual We Media conference in Miami March 9–11, where they'll present "Game Changers" awards to people, projects, ideas, and organizations leading change and inspiring a better world through media....