Mail    Print   Share Share

Pitches That Worked: Draft

This writer used her culinary and travel expertise to score a transporting feature assignment in this brew book

- May 18, 2010
Any freelancer will tell you the first pitch doesn't always stick. So when food and travel writer Rebecca Caro's initial proposal to Draft magazine didn't pan out, she persisted. Following a three-week trip to Argentina, she approached managing editor Jessica Daynor with a travel feature idea that told the story of Cerveceria Jerome, an Andean microbrewery. This time around, her research, access, and storytelling ability won the editors over.

But even after her second pitch was assigned, Caro wrote an article that Daynor felt was off-base from the query, focusing too much on travel elements and not enough on the story of the Jerome brewery. Caro persevered, and her rewrite was right on target. Here, both women explain how her query led to a "Trek" feature, Moving Mountains, in the November/December 2009 issue of Draft....

AvantGuild Sign Up Now!Sign Up Now!

The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen Murphree
AvantGuild benefits give you access to:
  • Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
  • Savings of up to $35 per class on mediabistro.com courses and seminars.
  • Insurance discounts for freelancers and small businesses, including medical, dental, auto and home.
  • Lots of other professional discounts, including ZipCar (a $50 value) and your choice of magazine subscriptions (a $10 value).

... and much more! View all benefits or Sign up now!

Already an AvantGuild member?

Log in here to view the full page.

Email
remember me
Password
forgot your password?