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How To Pitch: Health

'Readers love that we give it to them straight'

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Circulation: 1.35 million, with a readership of 8 million
Frequency: 10 times per year (January/February and July/August are double issues)
Special issues: Access the media kit to view the editorial calendar.

Background: Starting with its October 2009 issue, Time Inc.-owned Health debuted an editorial refresh which introduced several new columns and more lifestyle coverage than ever before to deliver content that gives women the tools they need to enjoy living the healthy life. Says editor-in-chief Ellen Kunes, "Women come to this magazine for its authoritative health coverage as well as healthy-life ideas they can incorporate into their lives." The magazine's new streamlined look and pumped up content underscore its mission. The key, editors say, is letting the 30- to 50-something readers know which health studies matter -- and which ones they don’t need to worry about.

"We're their trusted filter," says Health's executive editor Lisa Lombardi. "Our readers love that we give it to them straight, so they don't waste time on fad diets that are all hype, or lose sleep over scary studies that aren't backed by solid science." Says Kunes, "Health and fitness magazines have weathered the recession better than some other categories, because in tough times we need to take care of ourselves even more. We benefit because that's what people turn to us for: 'What's going to make me feel really good today?'"...

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