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Event Photos: Internet Week Party in New York
Elevator Pitch: Fondu

Watch as host Alan Meckler introduces Fondu, an iPhone app for sharing bite-size restaurant reviews with friends (sort of like Yelp meets Twitter).

AvantGuildHow To Pitch: GO

Bring a 'newsstand aesthetic' to this in-flight mag with inventive features, and you can nab a profile or even a cover story.

AvantGuildPitching An Agent: Brown Literary Agency

A fan of "happily ever after" narratives, this boutique agency seeks marketable romantic fiction on the spicy side.

So What Do You Do, Lola Ogunnaike, Freelance Journalist and TV Personality?

The writer behind more than two dozen cover stories recalls her rise to the top and explains why breaking the rules brought TV success.

AvantGuild4 Reasons Journalists Should Use The Cloud

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AvantGuildHow To Become An Editor-In-Chief

Editors outline seven realistic tips to help you snag the top spot at your dream publication.

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Hey, How'd You Establish Yourself as The Budget Fashionista, Kathryn Finney?

This CEO, author, and blogger styled a media career from a love for frugal fashion

- October 5, 2010

If you live in Any Metropolis, USA, coming out of the neighborhood coffee shop with a frappuccino and a cheese danish for less than $20 can be a study in quantitative economics. So buying an entire outfit that's both street legal and stylish for the same price seems more than a little unlikely. Kathryn Finney proves that it can be done. And she doesn't just do it herself -- she teaches readers of her uber-popular blog, The Budget Fashionista, how to do it too.

Growing from a hobby to a respected resource racking up more than a million monthly hits, TheBudgetFashionista.com has made Finney, a former epidemiologist, into a multimedia maven -- and a wealthy one at that. Recently named one of AOL's Top 10 Women in Money, she's written a bestselling book, How to be a Budget Fashionista: The Ultimate Guide to Looking Fabulous for Less, and has been featured in more than 600 magazines, all based on one fundamental concept: being stylish has nothing to do with how much you spend but how well you wear what you have.

Here, the native Midwesterner talks about her entrepreneurial path, building her personal brand, and why her blood runs red for Target. ...

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