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How To Pitch For PR: Time Out Chicago
Wow editors of this weekly mag with timely pitches on Chi-town's culture and entertainment scene- March 10, 2011
Special issues: "Fall Preview," "Holiday Gift Guide" and "100 Best Things We Ate This Year"
Background: It seems only right that Chicago became the second American city to launch a weekly Time Out publication. Beating out Los Angeles, Seattle and a handful of Canadian hotspots to snag its own edition of the popular arts magazine. Chi-town's rich cultural backdrop won chairman Tony Elliott over as the ideal place to expand the brand at the time. Time Out Chicago's format, flavor and editorial direction don't stray far from the standards established by its big sister publications, Time Out London, which debuted in 1968, and Time Out New York, which has been serving the Big Apple for over a decade. But their tutelage aside, its style is very much indicative of the Second City's indigenous tastes.
Upholding the Time Out reputation as the go-to guide for seven-day snapshots of local arts and events listings, TOC boasts service-oriented stories that help urban explorers find the best ways to spend their free time. "We have the broadest, most in-depth cultural coverage of Chicago of any media outlet and the largest cultural reporting team in the city, so if it's about Chicago culture, we'd like to hear about it," says editor-in-chief Frank Sennett. "Our target readership is anybody who actively consumes culture in the city of Chicago, people who are going out and doing things. They tend to be people in the city, but it could be anybody who wants to go out and do something fun."