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June 6, 2013 | An Interactive Online Event
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June 4, 2013 | San Francisco
Explore how you can — and should — approach Twitter to make the most of it for your brand. Learn from social media pros at the San Francisco Giants, SFGate, and more. Learn more.
Our networking guide will help you finally get over your new-people phobia and schmooze with the best of them. Read more
So What Do You Do, Sara Shepard, Author of Pretty Little Liars?The author who published 20 books in eight years gives tips on how writers can overcome the blank page and write more.
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Writing Web Headlines That Work
You don't need to be an SEO genius to attract eyeballs to your link
- September 19, 2011
Chances are you don't have the luxury that writers at the award-winning satirical news network The Onion have, which is the freedom to write your headlines before you write the story.Instead, you probably labor over your story first, and then plunk out whatever title you think fits it best. (If you're really lucky, you simply turn over the piece to an editor who will do the heavy hed lifting for you. Thank God for freelancing, right?) But in case you were too busy stacking old copies of your college newspaper to notice, headlines are pretty important on the Web. In fact, they're probably more important than the lede and story itself.
But how exactly do you craft a good headline for the new media age? Should everything be written countdown style as "6 Ways to Do XYZ," be shamelessly SEO focused like "Justin Beiber, Lady Gaga, and Kim Kardashian Naked Photos," or go straight for the jugular like this one? Well, yes and no. There are some no-fail strategies for crafting headlines that will wow and inform your audience, ensuring they click, read and come back for more....
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-- Gaen Murphree- Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
- Savings of up to $35 per class on mediabistro.com courses and seminars.
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