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Explore how you can — and should — approach Twitter to make the most of it for your brand. Learn from social media pros at the San Francisco Giants, SFGate, and more. Learn more.
So What Do You Do, Sara Shepard, Author of Pretty Little Liars?The author who published 20 books in eight years gives tips on how writers can overcome the blank page and write more.
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Unique monthly visitors: 3.5 million
Frequency: Daily
Special issues: Themed weeks, announced the week prior
Background: In 2009, B5 Media entered the media scene as a collection of three loosely affiliated blogs, spearheaded in part by media maven and Gawker.com founder , Elizabeth Spiers. Today, five blogs -- Crushable.com, TheGloss.com, BlissTree.com, Mommyish.com and TheGrindstone.com -- make up this Canadian-based consortium. Geared toward women, each of the engaging, innovative sites covers distinctive verticals (celebrity gossip, fashion and beauty, health, parenting and career, respectively), offering incredibly honest and opinionated content, according to editorial director Meghan Keane, who assumed her role in February 2011.
"We're not looking to get the last word on any subject. We're looking to start the conversation," summarizes Keane when asked about the collection of sites. For that reason, each individual website has its own editorial team that reports and writes original articles daily, focusing on delivering useful content for females from ages 18 to 49. Essentially, B5 Media has a relevant blog for every stage of a woman’s life, each of which cross promotes the others. ...

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