Pitch Perfect: 7 Steps to Landing the Assignment
A new year, a new pitching approach - how to craft a can't-say-no-to-this pitch
January 4, 2012
Think about all the assignments you had in 2011. Were there enough juicy, well paying articles to allow you to jet to the Bahamas, or did your pitiful word counts barely keep you from trolling Craigslist for a new 9-to-5?
No matter what stage your writing career is in, the difference between the former and the latter hinges on one thing and one thing only: a can't-say-no-to-this pitch. And, while a "hey, let me write about xyz" sent through Google Chat might work on an editor you've known for years, such laziness (sorry, but that's what it is) isn't going to bring in any new business.
Luckily, with just a few tweaks, you can give your queries the additional one-two punch that will get editors salivating – and assigning – for years to come. ...
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