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Rosanna Scotto: My First Big Break

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AvantGuildHow To Pitch: Audubon

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Hey, How'd You Land a TV Series Based on Your Atlantic Article, Kate Bolick?

How the veteran writer went from "spinning her wheels" to hitting it big

- February 21, 2012

Photo Credit: Willy Somma

Kate Bolick's thought-provoking feature in The Atlantic on the social and economic forces shaping the contemporary romantic landscape was the talk of the town last November when the issue hit newsstands. (Bolick is only the third female author in the magazine's history to appear on the cover.)

Entitled "All the Single Ladies," the behemoth nine-page, 12,000-plus-word article explored how the decades-long ascent of women, dovetailing with the descent of men, was causing people to marry later and in fewer numbers. Readers flooded TheAtlantic.com with feedback, liked it over 50,000 times on Facebook, and basically buzzed about it so much that Today show came calling.

Not long after the story's publication, news broke that Drop Dead Diva producer Josh Berman had plans to turn it into a TV show. Bolick also recently sold a book to Crown/Random House that is an outgrowth of the piece. But her seemingly overnight success is truly the culmination of years of hard work, a path that the Veranda culture editor and Domino alum says began with "spinning her wheels."...

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