10 Ways to Make YouTube Work for Your Brand
Leverage the site's latest features to increase brand exposure
February 27, 2012
As of February 2012, 60 hours of content are being uploaded to YouTube every minute, with videos raking in more than 4 billion views globally each day. (That breaks down to the not-so-paltry equivalent of more than half the world's population watching a video daily.) And, while many infrequently updated, strategy-less films fester on the site, there are a whole slew of savvy PR teams building brand pages that leverage the channel's newest whiz-bang features.
YouTube group product manager Baljeet Singh said ...
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