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Explore how you can — and should — approach Twitter to make the most of it for your brand. Learn from social media pros at the San Francisco Giants, SFGate, and more. Learn more.
So What Do You Do, Sara Shepard, Author of Pretty Little Liars?The author who published 20 books in eight years gives tips on how writers can overcome the blank page and write more.
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For anyone who works in the content business, Google can be like the object of a romantic crush: You want to get its attention, but you don't know how. That's where SEO comes in. SEO or "search engine optimization" simply means strategically grooming your work to improve its ranking on search engines like Google, Bing or Yahoo. Think of it as a way to create "something everyone ogles."The higher your work shows up on a search results page, the better your chances of gathering an audience. So, how do you make your articles SEO-friendly? Here are five tips from experts who are virtual matchmakers when it comes to helping attractive young articles connect with choosy search engines....

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