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June 6, 2013 | An Interactive Online Event
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June 4, 2013 | San Francisco
Explore how you can — and should — approach Twitter to make the most of it for your brand. Learn from social media pros at the San Francisco Giants, SFGate, and more. Learn more.
Social-savvy marketers tell how companies can start pinning to increase the bottom line. Read more
Rosanna Scotto: My First Big BreakThe Good Day NY host tells how she landed the anchor seat and how aspiring broadcasters can do the same.
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How to Make Pinterest Work for Your Brand
Pinning do's and don'ts for social-savvy companies
- April 19, 2013
In its March 2013 issue, Fast Company cites Pinterest among the world's 50 most innovative companies and one of the top 50 most-visited sites in the U.S. The publication reports that consumers who buy purchases through Pinterest links spend double the amount that their peers who buy via Facebook or Twitter do -- a lucrative opportunity for businesses looking to boost the bottom line. Best of all, Pinterest's image-hungry audience is seeking out brand interaction, making the process a home run for social-savvy companies. "Our mission at Pinterest is to help people discover the things they love and inspire them to do those things in their real lives," said Annie Ta, communications manager for Pinterest. "This is a natural fit for all sorts of businesses."
Although the benefits of Pinterest are hardly limited to those peddling products, social-savvy marketers know that the key to growing a brand -- and audience -- through the network takes more than just a pretty picture.
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