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How To Pitch: SheKnows
Pitch stories that jump off the page and command social shares for this women's site.- April 8, 2014
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One of the most popular titles in the How To Pitch series this month
Monthly unique visitors: 38 million; 68 million monthly page views
Background: SheKnows.com was founded in 1999 by three moms and a dad who knew the Web would play a vital role in women's lives. "Their goal was to meet the needs of a new female generation -- one that featured a younger, hipper mom who yearned for something more than her mother's Good Housekeeping or Better Homes & Gardens," says Lauren Swanson, director of editorial operations. Today,...